top of page

Brand Design

Current Attributes:

  • Casual

  • Tropical

  • Coastal

Requested Attributes:

  • Sophisticated

  • Elegant

  • Modern

Surf City Nails Main Logo

Surf City Nails Rebrand

New Name: Dry Surf & Sand

Business Type: Health & Beauty Service

Surf City Nails, a popular Nail Salon in the local area, wanted to rebrand and change their name to Dry Surf & Sand. Their new brand would better align with the service they provide; a liquid-free luxury nail care service. A kick-off meeting was conducted to ensure all deliverables, timelines, attributes, and any other information was established before research and discovery could begin.

Dry Surf and Sand Kickoff Meeting Notes

Discovery

After identifying the goals, attributes, aesthetics, and target audience, a moodboard is created to use as a style reference. This helps create a cohesive and unified look.

Dry Surf and Sand Moodboard

Ideation

One-minute sketch exercises are used for rapid ideation and brainstorming. Multiple 24 minute rounds are completed until a sketch matches the brand attributes. The chosen sketch is then refined.

Dry Surf and Sand 24 minute sketch exercise results

1-minute sketches

Dry Surf and Sand Refined Sketch

refined

Concepts

Dry Surf and Sand Desert Arch logo concept 1
Dry Surf & Sand Desert Arch Logo Concept 02
Dry Surf & Sand Desert Arch Logo Concept 03

The refined sketch is then used as a guide to create multiple concepts. Three concepts are chosen to present to the client for final adjustments.

Concept 1

Concept 2

Concept 3

Delivery

Once approved by the client, the final brand logo, brand guide, and other deliverables are presented to the client in the desired format.

Dry Surf and Sand Desert Arch Logo
Dry Surf and Sand Brand Guide Booklet mockup
Dry Surf and Sand Hands with Flowers and Succulent Social Media Post Example
Dry Surf and Sand Social Media Circular Logomark
Dry Surf and Sand Hand on Silk with Succulent Social Media Post Example

Social Media Assets

bottom of page